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For rural estates, diversified farms and land agents

One joined-up view of your entire rural business

KEYPrime Advanced and KEYPrime Property bring your accounts and your property portfolio together, so you can see the full picture of a large or diversified rural business — clearly, confidently, and in one place. And later this year, that same joined-up view is coming to the cloud, built specifically for estate scale — more on that below.

Explore KEYPrimeTalk to our team
A garden path running between raised plant beds under a flowering arch.
A smiling man in a dark gilet and blue polo shirt.

A simple question should not take a fortnight to answer

Estates and diversified rural businesses have more to manage and more people to answer to. KEYPrime Advanced and KEYPrime Property bring your finances and property detail together in one view, so you can decide with confidence and report with clarity.

Sound familiar?

  • A trustee asking a simple question you need two weeks to answer properly

  • Rent reviews and compliance dates living in someone’s head, or a spreadsheet

  • Six sets of books that were never designed to be added together

  • Knowing the estate is profitable overall, but not which parts are carrying it

That’s why the tasks below are organised by what you need to do, not by product name.

What do you need to get done?

Pick the task. We will show you which software does it.

Every product is listed under the task it solves, with the platform it runs on stated up front.

I am aEstate manager / land agent
looking to

Farm accounting & payroll

Run payroll

RTI-compliant payroll for seasonal, casual and permanent staff.

KEY2Payroll on a laptop and phone, showing the next pay run and a pay run list
RecommendedCloud

KEY2Payroll

Payroll built for agricultural pay rules.

View product
PayData on a desktop monitor, showing the next pay run and a pay run list
Service

PayData

Fully managed payroll, handled for you.

View product

Farm accounting & payroll

Report across the whole estate

Consolidated reporting across multiple enterprises.

KEYPrime Advanced on a desktop monitor, showing net profit and gross margin by enterprise
RecommendedDesktop

KEYPrime Advanced

Multi-entity consolidation and deep reporting.

View product
KEYPrime Accounts on a desktop monitor, showing bank balance and profit by enterprise
Desktop

KEYPrime Accounts

The established farm accounting workhorse.

View product
KEYinfinity on a laptop and phone, showing bank balance, income and a profit chart
Cloud

KEYinfinity

Our flagship cloud accounting platform for farms and rural businesses.

View product
KEYPrime Property on a desktop monitor, showing rent due and a list of properties
Desktop

KEYPrime Property

Tenancy, rent and property management for rural estates.

View product

Farm accounting & payroll

Handle year end & compliance

Accounts preparation, submissions, and full audit trail to support.

KEYinfinity on a laptop and phone, showing bank balance, income and a profit chart
RecommendedCloud

KEYinfinity

Our flagship cloud accounting platform for farms and rural businesses.

View product
KEYPrime Accounts on a desktop monitor, showing bank balance and profit by enterprise
Desktop

KEYPrime Accounts

The established farm accounting workhorse.

View product
KEYPrime Advanced on a desktop monitor, showing net profit and gross margin by enterprise
Desktop

KEYPrime Advanced

Multi-entity consolidation and deep reporting.

View product
KEYPlanner on a desktop monitor, showing a 12-month cashflow forecast
Desktop

KEYPlanner

Budgeting and cashflow forecasting.

Property management

Manage property & tenancies

Tenancy agreements, rent runs, reviews and compliance dates.

KEYPrime Property on a desktop monitor, showing rent due and a list of properties
RecommendedDesktop

KEYPrime Property

Tenancy, rent and property management for rural estates.

View product
KEYPrime Accounts on a desktop monitor, showing bank balance and profit by enterprise
Desktop

KEYPrime Accounts

The established farm accounting workhorse.

View product
KEYPrime Advanced on a desktop monitor, showing net profit and gross margin by enterprise
Desktop

KEYPrime Advanced

Multi-entity consolidation and deep reporting.

View product

Crop & land management

Plan crops & land

Field records, agronomy plans and compliance evidence.

Geofolia on a laptop and phone, showing a field map and field list
RecommendedCloud

Geofolia

Field records and crop planning, mapped.

View product
Pear Agronomy on a laptop and phone, showing crop recommendations and product rates
Cloud

Pear Agri

Agronomy planning and recommendations.

View product

Do not see the task you are trying to do?

These are the tasks estates raise most often. The full set — including farming and practice tasks that overlap with estate work — sits on Our Software, grouped by category.

Browse all softwareTalk to us
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Coming this year – a cloud view built for estate scale

A new cloud version of KEYinfinity, extended to property

Property management is coming soon to KEYinfinity, bringing accounts and property together at estate scale, accessible from anywhere. Until then, KEYPrime Advanced and KEYPrime Property give you that connected view today, and any future move will be smooth, supported and on your terms.

Register your interest
KEYinfinity's dashboard on a laptop screen

Estates like yours

Hear it from our customers

All estate case studies
A hand holding up the head of a sunflower in a field of sunflowers
  • Case study
  • Farmers

Troston Farms: KEYPrime Accounts and KEYPrime Property

Farmers Weekly Farmer of the Year 2021 Edward Vipond and bookkeeper Kati Turner on how KEYPrime Accounts and KEYPrime Property help run a 1,452 ha arable business.

KEYPrime Accounts

I’ve used many accounting systems – but this one really stands out. Its detailed reporting and seamless handling of invoicing, tenancy renewals, and reconciliation have streamlined our processes and made my job much easier.

T. Ives, Head of Finance, Lord Rayleigh’s Farms

  • Estates & Land Agents
  • KEYPrime Accounts

We were using a manual system to manage our commercial lettings, so we moved to KEYPrime Property, which feeds into KEYPrime Accounts. It’s easy to use and has automated a lot of our invoicing and compliance, saving a considerable amount of time in the office.

J. Hayward, Holmstead Farm

  • Estates & Land Agents
  • KEYPrime Property
  • KEYPrime Accounts
Black and white photo of Rosehill Advisors’ three founding directors standing outside
  • Case study
  • Professionals & Advisors

Rosehill Advisors: using the right tools from the outset

KEYPrime Accounts

A modern brick and glass office building with cars parked outside
  • Case study
  • Professionals & Advisors

HO2: using KEYPrime for rent demands, service charges and client accounting for landlords

KEYPrime Property

Who uses our software

Not quite you?

Not sure of the right fit for you?

Talk to our team
A smiling farmer in a flat cap and wax gilet, standing in front of his flock.

For farmers and farm businesses

Clear numbers, simple reports and software that works as hard as you do — whatever you’re growing or rearing, with KEYinfinity at the core of your accounts.

  • Manage farm finances
  • Run payroll
  • Plan crops & land
  • Track livestock
Explore farm software
A woman standing in a barn holding a tablet, with a floor of hay and cows lying in the background

For advisors and professionals

Give your clients the clarity they need, with software that makes bookkeeping, payroll and reporting simpler for everyone.

  • Manage multiple clients
  • Improve practice efficiency
  • Report for clients
  • Trusted Partner scheme
Explore professional tools
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Browse all software

Already know the product you’re looking for? Go straight to the full catalogue.

Free download

Is your software working for your farm, or holding it back?

A 15-minute self-assessment for farms, estates and rural businesses. Score your current accounting software, find the gaps and see what better looks like.

Talk to our team

Get the Rural Software Health Check

See your whole estate, in one place

Whatever the size or shape of your rural business, KEYPrime Advanced, KEYPrime Property and our payroll software give you the joined-up view you need — with support that scales with you.

Talk to our teamCall 01798 877100