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For professionals & advisors

Work smarter, advise better, without the extra workload

KEYinfinity gives you the clarity and reporting to deliver standout insight for your rural clients — built specifically for the sector, so you spend less time wrangling data and more time advising.

A cattle shed with brown cattle behind a feed barrier.
A woman in a green quilted jacket holding a tablet.

Farming accounts don’t fit neatly into generic software, and neither do your rural clients.

KEYinfinity is built specifically for rural business accounting, which means the numbers you’re working with already make sense for farming, land and rural enterprise. No re-categorising, no explaining away the gaps. Just clear, sector-specific data you can turn into advice, faster. The result: less time reconciling and formatting, more time doing the part of the job that adds real value — helping your clients make smarter decisions.

Sound familiar?

  • The carrier bag of receipts that arrives three weeks before the deadline

  • Rekeying the same figures into a third system because nothing talks to anything

  • Explaining to a client which of their businesses is doing well and those that aren’t!

  • A year end that eats the fortnight you had earmarked for advisory work

That is what the tasks below are organised around — not our product names.

What do you need to get done?

Pick the task. We will show you the right software for the task.

Every product is listed under the task it solves, with the platform it runs on stated up front.

I am aProfessional or advisor
looking to

Farm accounting & payroll

Manage farm finances

Day-to-day bookkeeping, VAT and year end built around farm cost centres.

KEYinfinity on a laptop and phone, showing bank balance, income and a profit chart
RecommendedCloud

KEYinfinity

Our flagship cloud accounting platform for farms and rural businesses.

View product
KEYPrime Accounts on a desktop monitor, showing bank balance and profit by enterprise
Desktop

KEYPrime Accounts

The established farm accounting workhorse.

View product
KEYPlanner on a desktop monitor, showing a 12-month cashflow forecast
Desktop

KEYPlanner

Budgeting and cashflow forecasting.

KEYPrime Advanced on a desktop monitor, showing net profit and gross margin by enterprise
Desktop

KEYPrime Advanced

Multi-entity consolidation and deep reporting.

View product

Farm accounting & payroll

Run payroll

RTI-compliant payroll for seasonal, casual and permanent staff.

KEY2Payroll on a laptop and phone, showing the next pay run and a pay run list
RecommendedCloud

KEY2Payroll

Payroll built for agricultural pay rules.

View product
PayData on a desktop monitor, showing the next pay run and a pay run list
Service

PayData

Fully managed payroll, handled for you.

View product

Farm accounting & payroll

Manage multiple clients

One place to work across a book of rural clients.

KEYinfinity on a laptop and phone, showing bank balance, income and a profit chart
RecommendedCloud

KEYinfinity

Our flagship cloud accounting platform for farms and rural businesses.

View product
KEYPrime Advanced on a desktop monitor, showing net profit and gross margin by enterprise
Desktop

KEYPrime Advanced

Multi-entity consolidation and deep reporting.

View product
KEYPrime Accounts on a desktop monitor, showing bank balance and profit by enterprise
Desktop

KEYPrime Accounts

The established farm accounting workhorse.

View product
Pear Agronomy on a laptop and phone, showing crop recommendations and product rates
Cloud

Pear Agri

Agronomy planning and recommendations.

View product

Farm accounting & payroll

Handle year end & compliance

Accounts preparation, submissions, and full audit trail to support.

KEYinfinity on a laptop and phone, showing bank balance, income and a profit chart
RecommendedCloud

KEYinfinity

Our flagship cloud accounting platform for farms and rural businesses.

View product
KEYPrime Accounts on a desktop monitor, showing bank balance and profit by enterprise
Desktop

KEYPrime Accounts

The established farm accounting workhorse.

View product
KEYPrime Advanced on a desktop monitor, showing net profit and gross margin by enterprise
Desktop

KEYPrime Advanced

Multi-entity consolidation and deep reporting.

View product
KEYPlanner on a desktop monitor, showing a 12-month cashflow forecast
Desktop

KEYPlanner

Budgeting and cashflow forecasting.

Crop & land management

Plan crops & land

Field records, agronomy plans and compliance evidence.

Geofolia on a laptop and phone, showing a field map and field list
RecommendedCloud

Geofolia

Field records and crop planning, mapped.

View product
Pear Agronomy on a laptop and phone, showing crop recommendations and product rates
Cloud

Pear Agri

Agronomy planning and recommendations.

View product

Livestock management

Track livestock

Movements, medicine records and herd performance in one place.

LivestockData on a laptop and phone, showing head of cattle and a herd register
RecommendedDesktop

LivestockData

Herd and flock records, movements and medicines.

View product

Do not see the task you are trying to do?

These are the tasks professionals and advisors raise most often. Your clients may need something else entirely — the full set is on Our Software, grouped by category.

A man standing in the rain using a tablet, with an old stone farm building in the background.
An advisor and a farmer looking at a tablet in a cattle barn

For practices · KEYinfinity only

The Trusted Partner scheme

Become an accredited Landmark Systems partner, with a range of benefits including training for your team and a direct line to our support desk.

As a partner and member of IAgSA, the Institute of Agricultural Secretaries and Administrators, we stay close to the profession itself — so our software is shaped by people who understand your world, not just the businesses you work with.

Practices like yours

Case studies and what people say

All advisor case studies
Black and white photo of Rosehill Advisors’ three founding directors standing outside
  • Case study
  • Professionals & Advisors

Rosehill Advisors: using the right tools from the outset

David Pardoe tells us why KEYPrime Accounts and KEYPrime Property were the right choice for Rosehill Advisors, a fast-growing firm of surveyors in Hampshire.

KEYPrime Accounts

I find Landmark the market leader in software for rural businesses, and recommend it to our clients. Other software is either too generic for agri and landed estate businesses to be useful, and other specialised software is simply not as good.

G. McGill, Farries Kirk & McVean Chartered Accountants

  • Professionals & Advisors
  • KEYinfinity

The support team at Landmark Systems is second to none. Every time I reach out, whether with a simple question or a complex technical query, the response is consistently polite, efficient, and kind.

L. Stokoe, Farm Secretary

  • Professionals & Advisors
  • KEYPrime Accounts

Landmark’s support and solutions are tailored to suit our rural clients – they understand the complexity of the businesses we support within the agricultural sector.

L. Daking, Lowenva Farm Office Services Ltd

  • Professionals & Advisors
  • KEYinfinity

I cannot express how grateful I am for all your expertise, time and patience. This level of customer support is invaluable to us as users and puts Landmark Systems streets ahead of its competitors, giving me complete confidence in the programme.

D. Stephens, Agricola Growers Ltd

  • Professionals & Advisors
  • KEYPrime Advanced

Landmark’s KEYPrime offers excellent visibility, simple yet powerful reporting, and effortless tracking which makes the accounting process so much easier – highly recommended!

N. Dixon, Active Business Partnerships

  • Professionals & Advisors
  • KEYPrime Accounts

KEY2Payroll offers great value and is incredibly easy to use. The automated features save time and make payroll management seamless, and the team’s outstanding support guided me through my first run. Highly recommended!

S. Ayling, Agricounts

  • Professionals & Advisors
  • KEY2Payroll
A modern brick and glass office building with cars parked outside
  • Case study
  • Professionals & Advisors

HO2: using KEYPrime for rent demands, service charges and client accounting for landlords

KEYPrime Property

A farm track running between green hedgerows and trees
  • Guide
  • Farmers

Farming without BPS: how to keep your farm finances on track in 2026

KEYPrime Accounts

Free download

Is your software working for your farm, or holding it back?

A 15-minute self-assessment for farms, estates and rural businesses. Score your current accounting software, find the gaps and see what better looks like.

Talk to our team

Get the Rural Software Health Check

Standout software, standout advice

Give your rural clients the visibility they need and yourself the time to deliver it — with accounts, payroll and property management all in one connected suite.