Cookie policy

This policy explains what cookies are, which ones our website uses and how you can choose which ones you allow. It sits alongside our Privacy policy, which explains how we look after your personal data.

What cookies are

Cookies are small text files that a website saves in your browser. Some are needed for the site to work. Others help us understand how the site is used, or measure our advertising. We only use those if you say yes.

Your choices

When you first visit, a banner asks whether you’re happy for us to use analytics and marketing cookies. Nothing other than strictly necessary cookies is set until you choose. You can change your choice at any time with “Cookie settings” at the bottom of every page.

You can also block or delete cookies in your browser’s settings. If you block strictly necessary cookies, parts of the site may not work, and we won’t be able to remember your choices.

Strictly necessary cookies

These are always on, and they don’t track you.

• landmark_consent: remembers your cookie choices, so we don’t ask again on every page. Kept for 12 months.
• When our own staff edit the website, a cookie lets them preview their changes. It’s never set for visitors.

Analytics cookies (only if you say yes)

These help us understand how people find and use our site, which pages are most useful and where people get stuck, so we can improve it. The information is grouped together and doesn’t tell us who you are.

• Google Analytics (_ga, and _ga_ followed by an ID): tells visits apart and counts them. Kept for up to 2 years.
• Microsoft Clarity (_clck, _clsk, CLID): shows how our pages are used, for example where people click and how far they scroll. Kept for up to 1 year.

We use Google Tag Manager to load these tools. It doesn’t set cookies itself.

Marketing cookies (only if you say yes)

These help us measure our advertising and connect your visits to enquiries you send us, so we can follow them up properly.

• Meta Pixel (_fbp): measures how well our adverts on Facebook and Instagram work, and lets us show our adverts to people who have visited our site. Kept for 3 months.
• HubSpot (__hstc, hubspotutk, __hssc, __hssrc): our customer system, which links your visits to forms you send us. Kept for up to 6 months (__hssc for 30 minutes, __hssrc until you close your browser).
• Lead Forensics: tells us which businesses visit our site, using your network (IP) address, so we can follow up interest from organisations. It doesn’t set cookies on our site itself, but it works with partners (LiveIntent and Demandbase) that may set their own cookies to recognise your browser.

Other services on our pages

Videos on our site play from Bunny.net. The map on our Contact page comes from OpenStreetMap. Some articles include videos from YouTube (in its privacy-enhanced mode) or Vimeo; these services may set their own cookies when you play a video, under their own policies.

Changes to this policy

We’ll update this page when the cookies we use change. The date at the top shows when it was last updated.

Contact

If you have questions about cookies or your data, email info@landmarksystems.co.uk or call 01798 877100.